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The Book Nest

Date

Spring 2025

Project type

Branding, Packaging Design, UX/UI, Poster Design, Pattern, Typography

Course

Graphic Design Thesis

Softwares

Illustrator, Indesign, Photoshop, Figma, Wix

The publishing industry’s lack of diversity and accessibility limits opportunities for underrepresented voices, with self-published authors struggling to gain visibility and traditional publishing accepting only 1-2% of submissions. The Book Nest is a reader-centered network that reimagines book discovery through a balanced, typographic design system across digital, print, and physical experiences.

At its core is the app where readers can access personalized recommendations, niche genre lists, and virtual book clubs. Prioritizing clarity and reader fluency over visual noise, the app uses dynamic type systems and intuitive UX/UI to create a focused, content-forward interface.

The website functions as a discovery space that guides readers through services, events, and pop-up stores. The Blind Date with a Book service—both online and in-store—is intentionally stripped of cover imagery, instead relying on typographic wrapping, clue cards and descriptive prompts that prioritize theme, synopsis, and reader intuition over trend. Meanwhile, the pop-up stores act as physical extensions of the platform located in high-traffic areas that use signage, language, and categorization to break away from traditional retail layouts and elevate book discovery.

Across all touchpoints, The Book Nest uses design to structure avid readers’ experience by prioritizing typography, content clarity, and language-led navigation.

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